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Should You Rely on Design to Boost Your Direct Mail Response Rates?
I love a good challenge. A client of mine came to me the other day with a good one. He, an employee of a NY-based university, said that the school was about to begin soliciting alumni for donations....
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How Do You Make a Onetime Donor a Longtime Donor?
In my June 20th post, Should You Rely on Design to Boost Your Direct Mail Response Rates?, I wrote about the factors contributing to the success of a direct marketing piece and how getting the ratio...
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